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Qualifications Business
IQA-L2-DM-001

Level 2 Certificate in Digital Marketing

Review the qualification structure, entry guidance, assessment approach, progression opportunities and complete unit information.

Level 2 Credits: 30 GLH: 120 TQT: 300 3 Units
Explore the units All qualifications
Level
Level 2
Credits
30
Guided Learning
120
Total Qualification Time
300

Qualification overview

A simple summary of who this qualification is for and what learners can expect.

About this qualification

The Level 2 Certificate in Digital Marketing is an IQ Awards qualification at Level 2. It supports learners in developing knowledge, practical skills and professional behaviours in business.

The qualification is structured for clear delivery, assessment and quality assurance through approved centres.

Who is it for?

  • Learners who are starting out in business and want to build a strong foundation.
  • School leavers, new entrants or early-career learners seeking a recognised vocational qualification.
  • Learners who want to progress into further study or employment.

Entry and assessment guidance

Centres should check learner suitability before registration.

Entry requirements

  • Entry is at the discretion of the approved centre.
  • Learners should normally have a good general education or equivalent experience.
  • Learners should have an interest in business and be able to complete written and practical assessment tasks.
  • Centres should confirm that learners have sufficient English language ability for the level of study.

Assessment approach

Assessment may include assignments, projects, practical evidence, workplace evidence, portfolios, presentations or other centre-devised assessment methods approved under IQ Awards quality assurance.

Language requirements

Centres should ensure learners have sufficient language competency to complete learning and assessment.

Qualification units

Jump to any unit below. Each unit opens with its own learning outcomes, criteria and content where available.

Unit 1 of 3
Introduction to Digital Marketing
L2DM01
Level 2 10 Credits 40 GLH 100 TQT Mandatory
Learning outcomes
  • 1. Understand the principles of digital marketing.
  • 2. Understand digital marketing channels.
  • 3. Identify target audiences.
  • 4. Understand the customer journey.
Assessment criteria
  • 1.1 Define digital marketing.
  • 1.2 Explain the purpose of digital marketing.
  • 2.1 Identify major digital marketing channels.
  • 2.2 Describe the purpose of different channels.
  • 3.1 Identify characteristics of a target audience.
  • 3.2 Create a simple customer profile.
  • 4.1 Describe stages of a basic customer journey.
  • 4.2 Identify digital activities suitable for different stages.
Unit aim
This unit introduces learners to the basic concepts, channels and terminology used within digital marketing.
Indicative content
Digital marketing fundamentals; traditional vs digital marketing; websites; search engines; social media; email marketing; content marketing; target markets; customer personas; customer journey; branding; online communication.
Assignment brief
Not specified
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Unit 2 of 3
Social Media and Content Marketing
L2DM02
Level 2 10 Credits 40 GLH 100 TQT Mandatory
Learning outcomes
  • 1. Understand the role of social media in marketing.
  • 2. Plan digital content for a target audience.
  • 3. Create basic social media marketing content.
  • 4. Understand audience engagement.
Assessment criteria
  • 1.1 Identify social media platforms used for marketing.
  • 1.2 Describe differences between major social media platforms.
  • 2.1 Prepare a simple content plan.
  • 2.2 Select appropriate content for a target audience.
  • 3.1 Produce suitable social media content.
  • 3.2 Apply basic branding principles to content.
  • 4.1 Identify techniques used to encourage engagement.
  • 4.2 Review basic engagement indicators.
Unit aim
This unit develops practical skills required to plan and produce introductory social media and content marketing activities.
Indicative content
Facebook; Instagram; TikTok; LinkedIn; YouTube; content calendars; captions; hashtags; graphics; video content; brand identity; calls to action; audience engagement; organic content; paid content; content planning.
Assignment brief
Not specified
← Previous unit All units ↑ Next unit →
Unit 3 of 3
Digital Marketing Campaigns and Analytics
L2DM03
Level 2 10 Credits 40 GLH 100 TQT Mandatory
Learning outcomes
  • 1. Understand basic digital marketing campaigns.
  • 2. Understand online advertising.
  • 3. Identify basic digital marketing performance measures.
  • 4. Develop a simple digital marketing campaign.
Assessment criteria
  • 1.1 Identify the stages of a digital marketing campaign.
  • 1.2 Define basic campaign objectives.
  • 2.1 Describe the purpose of paid online advertising.
  • 2.2 Identify common forms of online advertisements.
  • 3.1 Identify common digital marketing metrics.
  • 3.2 Interpret simple campaign performance information.
  • 4.1 Prepare a basic campaign plan.
  • 4.2 Present appropriate content and channels for the campaign.
Unit aim
This unit allows learners to understand how simple digital campaigns are planned, delivered and evaluated.
Indicative content
Campaign objectives; campaign planning; Facebook and Instagram advertising; Google advertising concepts; reach; impressions; clicks; engagement; conversions; website traffic; basic analytics; campaign budgeting; campaign evaluation.
Assignment brief
Not specified
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Progression routes

Typical routes after completing this qualification.

Progression

Progression to Level 3 study, supervised employment or foundation-level vocational pathways.

Learning outcomes summary

  • 1. Understand the principles of digital marketing.
  • 2. Understand digital marketing channels.
  • 3. Identify target audiences.
  • 4. Understand the customer journey.
  • 1. Understand the role of social media in marketing.
  • 2. Plan digital content for a target audience.
  • 3. Create basic social media marketing content.
  • 4. Understand audience engagement.
  • 1. Understand basic digital marketing campaigns.
  • 2. Understand online advertising.